( HubSpot, 2017) More than 60 of marketers use mass email blasts to stay in touch with customers, however, only 13 are using automation software. (Autopilot, 2015) Marketing technology represents 33 of the average marketing budget. (Gartner, 2016) 28 of marketing technology spend goes to infrastructure (e.g., servers, storage, network) to run marketing software. (Gartner, 2016) Marketing technology spend is now higher than advertising spend for companies. (Gartner, 2016) 64 of marketers say they saw the benefits of using marketing automation within the first six months of its implementation. (Regalix, 2015) nearly 70 of businesses are using a marketing automation platform or are currently implementing one.
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( HubSpot, 2017) Only 61 of marketers believe their marketing strategy is effective. . ( HubSpot, 2017) 24 of marketers don't know whether their efforts resulted in closed-won deals. . (Brighttalk, 2015) 28 of marketers say securing enough budget is their top marketing challenge. ( HubSpot, 2017) Marketers that calculate roi are.6 times more likely to receive higher budgets. . ( HubSpot, 2016) 40 of marketers say proving the roi of their marketing activities is their top marketing challenge. . ( HubSpot, 2017) 72 of organizations that calculate roi say their marketing strategy is effective. . ( HubSpot, 2016) Marketing Automation B2B marketers say the 1 benefit of marketing automation is the ability to generate more and better leads. (Pepper Global, 2014) Marketers using automation software generate 2X the number of leads than those using blast email software and are perceived by their peers to be 2X as effective at communicating. (Autopilot, 2015) 67 of B2B marketers say they see at least a 10 and increase in sales opportunities through lead nurturing, with 15 seeing opportunities increase by 30 or more. (Demand Gen Report, 2014) 70 of marketers say converting leads is their top priority.
( HubSpot, 2017) 63 of marketers say generating traffic and leads is their top challenge. . ( HubSpot, 2017) 58 of marketers say their lead generation budget will increase in the coming year. . (Brighttalk, 2015) nearly 80 of companies not write meeting their revenue goals attract 10,000 monthly website visitors or less. For those exceeding their revenue goals, 70 report attracting more than 10,000 visitors per month. ( HubSpot, 2015) The less companies know about their kpis, the less likely they are to meet their revenue goals. 74 of companies that weren't exceeding revenue goals did not know their visitor, lead, mql, or sales opportunities. . ( HubSpot, 2015) Marketing Analytics 59 of marketers rely on total lead volume as a top metric. (Brighttalk, 2015) 42 of B2B marketing professionals state that a lack of quality data is their biggest barrier to lead generation. . (Brighttalk, 2015) 68 of inbound organizations believe their marketing strategy is effective.
(Statista, 2016) 30. Millennial internet users use Snapchat regularly. (eMarketer, 2015) Demand Generation 80 of marketers report their lead generation efforts are only slightly or somewhat effective. . (Brighttalk, 2015) Lack of resources, such as staff, funding, and time, remains the biggest obstacle to successful lead generation for 61 of B2B marketers. (Brighttalk, 2015) For B2B marketers, the ideal number of fields on web registration and download forms is between three and five for 79 of respondents, while only 16 said it was six or more. . (Brighttalk, 2015) 53 of marketers say half or more of their budget is allocated to lead generation, while 34 say less than half of their budget is allocated to lead generation. . (Brighttalk, 2015) Only 16 of marketers say outbound practices provide the highest quality leads for sales.
Business -to-, business : What
(Pew Research Center, 2015) 32 of employed adults are linkedIn users, compared with 14 of online adults who are not employed. . (Pew Research Center, 2015) In the past two years, content consumption on LinkedIn has increased. ( HubSpot, 2016) LinkedIn has 450 million members, but only 25 actively visit the professional social network each month. (Venturebeat, 2016) Pinterest 31 of adult internet users use pinterest. (Pew Research Center, 2015) Pinners are just as likely to purchase as users from other social channels, but spend 50 more on average compared to other social channels. They also spend 20 more than users referred from non-social channels, including search. (Pinterest, 2016) Pinterest has 100 million monthly active users.
(The new York times, 2015) 71 of Pinterest's users are women. (Search Engine land, 2015) 45 of people on Pinterest use the app while watching. (Pinterest, 2016) Snapchat Snapchat has 150 million daily active users. (Statista, 2016) every second, 8,796 photos are shared on Snapchat. (cewe photoworld, 2016) 52 of Snapchat users are under the age.
Facebook sends 82 of social media traffic to longer stories and 84 of social traffic to shorter news articles. (Pew Research Center, 2016) 63 of Facebook and Twitter users say each platform serves as a source for news about events and issues outside the realm of friends and family. . (Pew Research Center, 2015) 74 of people say they use facebook for professional purposes. ( HubSpot, 2017) In the past two years, content consumption on Facebook has increased. ( HubSpot, 2016) 76 of people use their Facebook feed to find interesting content. ( HubSpot, 2016) Facebook has.13 billion daily active users.
(Statista, 2016) Instagram On Instagram, photos showing faces get 38 more likes than photos not showing faces. (Georgia institute of Technology, 2014) 28 of adult internet users use Instagram. (Pew Research Center, 2015) 59 of Instagram users are on the platform daily, including 35 who visit several times a day. . (Pew Research Center, 2015) Instagram has 500 million monthly active users. (Statista, 2016) over 95 million photos and videos are shared on Instagram every day. (Instagram, 2016) LinkedIn 25 of adult internet users use linkedIn. . (Pew Research Center, 2015) LinkedIn is the only major social media platform for which usage rates are higher among 30- to 49-year-olds than among 18- to 29-year-olds. . (Pew Research Center, 2015) 46 of online adults who have graduated from college are linkedIn users, compared with just 9 of online adults with a high school diploma or less. .
Sample - strategy and
(Statista, 2015) 21 of mobile voice search users do so because they say they don't like typing on their mobile. . Facebook 72 of adult internet users use facebook. (Pew Research Center, 2015). Only 45 of marketers think that their Facebook efforts are effective. (Social Media examiner, 2015). Facebook posts with images see.3X book more engagement than those without images. Facebook continues to write have the most engaged users - 70 log on daily, including 43 who do so several times a day.
B2B researchers do 12 searches on average prior to engaging on a specific brand's site. (Google, 2014) 72 of marketers say relevant content creation was the most effective seo tactic. (Ascend2, 2015) 40 of marketers say the most challenging obstacle to search engine optimization success is changing search algorithms. Voice search 19 of people use siri at least daily. HubSpot, 2015) 37 one use siri, 23 use microsofts Cortana ai, and 19 use Amazons Alexa ai at least monthly. . HubSpot, 2015) 20 of search queries on google's mobile app and on Android devices are voice searches. (Search Engine land, 2016) 60 of smartphone users who use voice search have begun using it within the past year, with 41 of survey respondents having only begun to use voice search in the past six months. (Search Engine land, 2015) 43 of mobile voice search users do so because they say it is quicker than going on a website or using an app.
or product when conducting a search on their smartphone. . (Google, 2015) 48 of consumers start mobile research with a search engine. (Smart Insights, 2016) 26 of consumers start mobile research with a branded app. . Organic search, google gets over 100 billion searches a month. . The average google first page result contains 1,890 words. . (Backlinko, 2016) 50 of search queries are four words or longer. (WordStream, 2016) 61 of marketers say improving seo and growing their organic presence is their top inbound marketing priority. HubSpot, 2017) 71 of B2B researchers start their research with a generic search.
Mobile commerce makes up 30 of apple all. Local seo 72 of consumers who did a local search visited a store within five miles. (WordStream, 2016) 30 of mobile searches are related to a location. (Google, 2016) 28 of searches for something nearby result in a purchase. . Local searches lead 50 of mobile visitors to visit stores within one day. . (Google, 2014) 78 of local-mobile searches result in offline purchases. (Search Engine land, 2014). Mobile search, more google searches take place on mobile devices than on computers in 10 countries including the. (Google, 2015) 49 of B2B researchers who use their mobile devices for product research do so while at work. .
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Conversion Rate Optimization paper (cro only about 22 of businesses are satisfied with their conversion rates. The first position on google search results on desktop has.36 clickthrough rate. (Advanced Web Ranking, 2015). The first position on google search results on mobile has.35 clickthrough rate. . For every 92 spent acquiring customers, only 1 is spent converting them. . Ecommerce 81 of shoppers conduct online research before making big purchases. (Retailing Today, 2014) 44 of people go directly to Amazon to start their product searches, compared to 34 who use search engines like google, bing, and Yahoo to search for products.