Homemakers WorkingProfessionals Businessmen buyingHabits Lessfrequent MoreFrequent Frequent Age Incomelevel Mid/High Mid/High High Onlinebuying Low High Medium Segmentsize attractiveness Low High High. 8 p a g e working Professionals: They are people who run to office in the morning and get home late most of the time. Time is important factor in their lives. Most are young, energetic and career oriented. In tier 2 and tier 1 cities they live independently. Unmarried working professionals do not find any time to go to markets select, bargain and buy vegetables. For them time is money and hence most of them either have servants who do the buying or many of them now buy vegetables and fruits online.
Business plan flower shop
So a well- planned vendor management scheme needs to be designed to tackle this problem. 6 p a g e swot analysis Strengths Home delivery. Opportunities Large market size. Demand in tier 2 cities. Ecommerce trend catching up in tier 2 cties. 7 p a g e segmentation Targeting and Positioning Segmentation: Home makers: A homemaker is a person whose main job is to take care of his or her tourism own family home and children. Traditionally, the report job of homemaker is done by women and the job of provider is done by men, but both men and women can be providers and homemakers. One of the important part of their daily or weekly schedule is to go to the market and buy essentials commodities to prepare food at home. A higher percentage of them are not tech savvy and do not use the internet. So there is less probability of buying vegetables and fruits online. Here the income level does not affect the buying behaviour as going out for shopping is a part of their day to day life, whether poor or middleclass.
Bargaining power of buyers (Low In almost all online shopping websites the prices are fixed. There may be professional some discount after buying products worth some amount or discounts during special occasions. As vegetables and fruits will be sold fresh and on time the customer will be more than happy to pay the price specified already on the website in case of Cash on delivery. Also in case of payment made online there is no question of paying less than the price for the vegetable or fruit mentioned on the website. The only problem here will be the consumer comparing prices on different websites which sell vegetables and buying from the one which"s the least price. Bargaining power of suppliers (High The farmers being the main suppliers of vegetables have many options. They can sell their produce to middlemen, merchants, retailers and online websites which sell fruits and vegetables to consumers. Here main factors are the price offered to the farmer, advance payments for future orders and good relationship. The farmers are not bound by any agreement to sell their produce to one specific merchant or retailer.
5 p a g e threat of new entrants (High As ecommerce is reviews a growing industry and has a very high potential in the vegetable and Fruit sector there is a high probability of Retail giants like big bazaar, reliance Fresh, more, vishal Mart etc. To enter into this online shopping sector. They have their vendors, logistics and storage already co-ordinated for their retail store operations. So all they will be doing is to design a website and display all the vegetables and fruits for sale which can be transported to the consumers doorstep. Competition within the Industry (Moderate websites already operating in this segment like fresh n daily book (Mumbai m (Chennai vegwala (Bangalore) and many more. But most of them operate in a particular state and are very few compared to the competition in other ecommerce business which covers the whole of India. So the competition is moderate at the local level. Threat of substitutes (Low An alternate way to buy vegetables and fruits are the vegetable markets and hawkers. But as online websites for fresh vegetables and fruits mainly targets office goers, businessmen and people who hardly get time from their work to go out and buy vegetables on a day to day basis, vegetable markets and hawkers do not pose much threat.
According to a report published by research and Markets, the e-commerce industry in India is expected to grow at a cagr of 40, from.9 billion in 2010 to.2 billion in 2015. Many e-commerce start-ups are tapping into this window of opportunity. They are procuring vegetables directly from the farmers and delivering them right to your doorsteps. Vegetables are one of the most mismanaged resources in India. About 30 percent of fruit and vegetable production goes to waste in India, according to a recent report. In fact, Indias wastage of vegetables and fruits is said to be more than their consumption in some countries. Combine this with the urban professionals lack of time to pick up fresh vegetable fruit supplies for the household and one can see a clear need waiting to be served through technology-based intervention in most of the tier1 and tier2 cities across India. 4 p a g e industrial Competitive analysis by using porters five forces.
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This also saves directly and indirectly the carbon emission in purpose environment. We will also collect the plastic bags used for packing and send it for recycling. The website will have a user friendly gui so that even people who are not familiar with ordering online can do it with ease. Also and android and ios app will be launched. The customer will have to register with e- sabzi to order online or order on call. Payment of money can be done by card, net Banking secure payment and also there will be an option for cash on delivery (COD). 3 p a g e business Concept One stop online store to buy fresh vegetables and fruits at reasonable rates with ease.
Situational Analysis Market size and Future Projections: India's diverse climate ensures availability of all varieties of fresh fruits vegetables. It ranks second in fruits and vegetables production in the world, after China. As per National Horticulture database 2012 published by national Horticulture board, during 2011-12 India produced.424 million metric tonnes of fruits and 156.33 million metric tonne of vegetables. The area under cultivation of fruits stood.704 million hectares while vegetables were cultivated.99 million hectares. There has been concern in the recent years regarding the efficiency of marketing of fruits and vegetables in India. It is believed that poor efficiency in the marketing channels and poor marketing infrastructure is leading not only to high and fluctuating consumer prices, but also to only a small proportion of the consumer rupee reaching the farmers.
Universal business school, karjat, mumbai. 2 p a g e, marketing Plan. Product launch: Set up an Online e-store for Fresh Fruits and Vegetables in tier 1 and tier 2 cities. Brand: Executive summary, as per a survey done by nielsen, e-commerce is growing at 11 a year, but sales for consumer packaged goods online — food, groceries, everyday items — are more like high double digits, almost. In India especially in tier 1 and tier 2 cities we find that most working people have no time to travel to far off vegetable markets to buy fresh vegetables and fruits.
Although many supermarkets do provide fresh vegetables and fruits, people go there to do one time shopping for all necessary products and its only at that time they buy vegetables. As vegetables and fruits are perishable there are times when people find that the vegetables which were brought last week are rotten now and again they will have to run to a nearby super market only to buy vegetables for cooking food urgently. E-sabzi is the best solution to this problem. With e-sabzi, one gets: Farm fresh vegetables and fruits, segregated, washed and freshly packed in food grade packing material for free home delivery, economical rates, pre-booking via the website as well as phone and environment friendly supply Chain (E-bikes). E-sabzi is different from other conventional vendors as we provide fresh vegetables fruit and do not keep any stock for next day, vegetables and fruits are washed and processed to remove maximum effect of pesticides and packed in food grade plastic only. Fresh vegetables and fruits will be directly bought from the farmers thus saving the costs of the middlemen. To keep the cost competitive and make it environment friendly, we will provide all deliveries on E-bikes.
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And for making report only take budget about 100. Successfully reported this slideshow. Business plan online flower retailing, upcoming SlideShare, loading. Show More, no downloads, no notes for slide. 1 p a. A business plan, on, online sale of vegetables and, fruits. Subject: Entrepreneurial Strategies, professor:. Bibhas Basumatary, submitted by: Sindoor naik. Batch: mba 3, date of Submission: 29th year March 2014.
Contents of website: Gallery of product. About the company, question and leader Ask, profile User. Online order, schedule, this project will be finished within four months. And the steps of developing refer to method of developing system. No, schedule, first Month, second Month. Third Month, fourth Month Planning (do research) 2 Analyze 3 Design of system 4 development of system 5 Testing 6 maintenance of system 7 Report Budget Estimated cost for this project is 2000. The planning step doesnt need much budget, only 500 for planning. For analyse spends 100 and for design, development, and testing need higher budget about 1000. The maintenance process spends budget 300.
go to mall or clothes store. The advance of technology makes all the thing become easier, no exception for shopping. Shopping through online website has been became a trend in sale. The use of internet also is not unfamiliar in this time. People use internet as a needs for many activities. Your company doesnt provide online order for customer and it causes to your sale. Customers switch to online order for buying clothes with the advantages and disadvantages of online order.
Background, flower developer is founded in 2005. Flower developer has develop many websites for many companies. We have experienced and trusted by our client. Our website focuses on company online website. Our developers have a good skill in their position. Objective, the objective shredder of the proposal are: Design of friendly online shop. Improve your website with online order.
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Sample business Plan For a flower Shop. Tag; Sample business Plan For a flower Shop, flower shop financial plan, goals and objectives of a flower shop, business plan for flower shop ppt, marketing strategy flower shop, target market of flower shop, how to start a flower shop business plan, introduction of flower. Flower developer, business Plan, developing Online Shop Website, table of content. Introduction.1, background.1, proposal1, recommendation 5, conclusion.5, introduction. We have done a survey that customer likes to buy clothes online through website. Customers want to shopping without going out home. Your company has a website for promotion our golf product but the website doesnt provide online order. We decide to improve our website that provide online order. The purpose from this proposal is to develop and design an online website that provide online order.